What Are the Most Popular Web Design Trends in 2022? A Digital Marketing Company Explains

Yesterday, the big wigs and small fishes and all those in between met in a city hall to talk about the latest web design trends. All the participating companies, needless to say, have their presence in Kolkata’s digital marketing scenario. The event was organized by a well-known web design company Kolkata.

The host company’s CEO, a known face in the city’s business circle, started his speech with heart-felt thanks to everyone for gracing the event.  “It feels very nice to see all of you here to discuss the emerging trends in web design. I, like you, strongly feel that we need to explore the trends in order to take digital marketing campaign a few steps ahead. Our company has identified a host of them and hopefully, you’re welcome to add to the list.” he paused for a few minutes.

“Innovations keep the progress on wheel. Every year, new trends set in. This year is not an exception to the axiom. Healthy designs are trending. We are already past two years after the pandemic broke out. It has made people used to frequent sanitization. Interestingly, internet users have taken ‘sanitization’ to the virtual platform by prioritizing safety and cleanliness more than before.

When you are selling something through your website, people are more curious to know if these are safe to use. Therefore, web designers should focus on using sharp images to give the potential customers a greater sense of comfort and safety in order to ease their anxiety and stress. Who thought that one day, healthy websites would be a touted topic in the sphere of digital marketing?”

The CEO requested one senior web developer of his company to talk about what he would think about the 2022 trends. “Micro interaction and micro animation are going to dominate. People don’t have time and patience to watch long animation videos. Quick how-to-do guides, short-form videos and networks like Instagram, Twitter are encouraging people to express themselves in a fewer words. It’s winning hearts.

Think how the changes fit in web design. You should include the visual elements that will play to your audiences’ short attention spans. Everything starts with catching their attention and retaining the same, a slice of which drives sales through visit-to-buy transformation”. Excitement was obvious among the audiences. Everyone was enjoying the session. The audiences were eagerly awaiting the next important evolutions.

“People always look for inspirations. What could be a better idea than if it comes from a website? The last two years tested the elasticity of people’s patience, pushed them to the confinement of four-walled cages and left them almost without any hope for betterment. They are now looking for fresh air and crispy ideas that will breathe a new lease of life into their soul. Create inspirational design elements and incorporate them into your website to give them the HOPE of a better future”. His speech was greeted by thundering applause.